Description

PPI (an independent subsidiary of iA Financial) is an Insurance Marketing Organization that sits between independent Advisors and insurance companies. From coast-to-coast, we provide value-added services and support such as digital tools, education, marketing, and processing, to help Advisors elevate and grow their business with a socially responsible mindset.

At PPI, each day you have the opportunity to make a meaningful difference when you support our independent insurance Advisors in providing financial security and peace of mind to their clients: Canadian families and businesses.

When you join PPI you will be part of a diverse, inclusive and equitable place to work that values different perspectives. You will benefit from a culture that is people-focused, inclusive and collaborative with opportunities to learn and develop your skills, develop your career and make a meaningful impact.

Our people drive our progress through innovative ideas and a commitment to excellence. We work hard and always ensure we have fun along the way.

PPI is pleased to provide employees with the flexibility of a hybrid work environment. This role is eligible for working from home up to 3 days per week.

Vice-President, Marketing and Communications

We are seeking an experienced and highly motivated Vice-President of Marketing and Communications to lead our marketing and communications team. The ideal candidate is a strategic thinker and a creative problem solver with exceptional communication skills. The successful candidate will be responsible for overseeing and executing all internal and external communications and marketing initiatives, including developing marketing materials, managing social media channels, creating content and websites, managing Advisor and employee communications, and ensuring that our branding and messaging is consistent across all platforms.

Key Responsibilities:

• Develop and implement a comprehensive marketing strategy and plan that aligns with the organization's goals and objectives and delivers an Advisor experience that makes PPI indispensable to them.

• Manage all communication and marketing activities, including Advisor communications, social media, media relations, website content, email marketing campaigns, and other marketing channels.

• Manage all employee communications to support PPI’s Talent and Culture area, including Recognition Program, ESG, D&I, charitable giving and sponsorship initiatives, and all other culture-related initiatives.

• Analyze and report on key marketing and communication metrics to identify trends and make data-driven decisions to optimize our marketing and communication efforts.

• Build and manage a team of marketing professionals to ensure that the organization's marketing and communications efforts are executed effectively and efficiently.

• Develop and execute marketing campaigns that drive leads, Advisor (and their clients, where applicable) engagement, and brand awareness.

• Create compelling, compliant content for our website, social media channels, and other marketing materials to effectively reach and engage with our target audiences.

• Work with senior management on strategic and Board presentations for content and design

• Work closely with key stakeholders across the organization to ensure that marketing and communication strategies are aligned with business objectives and priorities, and that team projects bridge messaging, design, and technology areas for maximum impact.

Education, Experience and Skills:

• Bachelor's or Master’s degree in Marketing, Communications, Business Administration, or related field

• 10+ years of experience in marketing and communications, with at least 5 years in a leadership role

• Proven track record of developing and implementing successful marketing and communication strategies – project management skills

• Exemplary written and verbal communication skills, with a keen focus on detail and accuracy

• Strong leadership and management skills, with the ability to motivate and lead a team to achieve results

• Demonstrated ability to analyze data, identify trends, and make data-driven decisions

• Strong understanding of best practices in marketing, communication, and digital media

• Ability to work collaboratively with cross-functional teams and stakeholders

• Adept at managing multiple projects and priorities simultaneously

• Experience in insurance, financial services or similar industry

• Bilingualism (English and French) an asset

We thank all applicants for applying, however, only those selected for an interview will be contacted. Your resume may be used for other vacancies.