The original group of independent insurance professionals who became the first PPI Associates were attracted by the ability to access better insurance products, more advanced technical support and value-added business services. They formed the nucleus of a consultative group of advisors whose numbers grew as the company expanded its network of Associates throughout Canada.

Through the 1980’s and ‘90’s, PPI developed numerous innovative insurance solutions and continued to enhance its insurance offerings with the introduction of a disability division, later known as "living benefits", and subsequently a group benefits division. Then in 2007, PPI created the concept of "Integrated Solutions", a process of discovery that allows for the identification and definition of the client’s objectives to ultimately determine the appropriate benefit solutions to meet their needs.

Prairie Pacific changed its name to PPI Financial Group in 1990 and then in 1998, PPI’s structure changed from a limited company to a partnership (PPI Partners). In order to meet the evolving needs of its Associates and their clients, PPI forged business relationships with many of the leading life insurers in Canada including a strategic supplier relationship with RBC Insurance ("RBCI"), a wholly owned subsidiary of the Royal Bank Financial Group. As well, PPI entered into distribution agreements over the years with several other large insurance companies including Industrial Alliance, Manulife, Great-West Life, Sun Life, BMO Insurance, Royal & Sun Alliance Canada and Standard Life.

Today, PPI continues to strive to be the national distributor of choice for insurance and financial planning firms serving the expanding high net-worth market in Canada.